Is it enough to love what you do when you’re starting a business?
You love baking pies. Designing pretty spaces. Taking photos. Creating logos.
It’s a start! You have a passion and love your craft so you turn it into a business so you can do more of that and earn a living at the same time. But you can BE and DO so much more by turning your business into a force for good. You can magnify your efforts by deciding — yes, deciding — to spread love, and you do this by serving. Here’s how:
Love your craft
Like many people, when I was about to start my coffee shop & roastery it was love of coffee that was driving me. Borrowing a term from one of my favorite business books The E-Myth Revisited, I was a Technician that wanted to learn all I could about sourcing, roasting, storing, brewing and mixology. Becoming an expert in my craft and building a business from it was the most fulfilling thing I could imagine.
Now don’t get me wrong, the ritual of preparing morning coffee is still one of the best parts of my day! It’s still a thrill to learn new coffee skills and experiment. And besides, coffee doesn’t judge; it loves me unconditionally!
But, if you were to ask me what is the most rewarding part of being in business, it is not that I’ve become a coffee expert. 🤔
Spread the love
“Go as far as you can see; when you get there you’ll be able to see farther” J.P. Morgan.
Early on, I noticed things beginning to shift. The culture we were creating at Espresso Elevado was based on serving and connecting with people. I have to admit it took me a little by surprise, but the love for my craft became more of a supporting role. My real crowning achievement in business has become to spread the love for my craft outward into serving staff and customers. 💛
And now, are you ready for a secret? 👉 Among my best inspirations for creating a service mentality have been the ideas of Robert Greenleaf, who popularized the concept of Servant Leadership. Greenleaf said, “The servant-leader shares power, puts the needs of others first and helps people develop and perform as highly as possible.”
Key to this idea is starting to regard your staff as your most important customers. When you make this leap, everyone benefits.
Create a culture of service
By intentionally focusing on serving at all levels, we have been able to cultivate an environment that is welcoming, inclusive and positive. This, in turn, attracts a diverse customer base where everyone bonds over coffee in a safe and happy space. Oh, joy! THIS is the most rewarding part of being in business.
Now some of you may be thinking I’m wearing rose-colored glasses because managing employees can suck and customers can be a royal pain. Maybe so, but check yourself because:
- You get back what you give out.
- You’ve been a customer at places that give off that kind of vibe, right? Were you in a hurry to go back?
- I never said this would be easy!
The reality is small businesses have a HUGE opportunity —and I’ll argue responsibility — to positively impact their local environments. So whatever your industry or specialty, create a culture of service by starting with yourself then extending outward. Love your craft, extend the love by serving others and work to create an entire culture of service. Your business will spread love & kindness, and who couldn’t use more of that?